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Apr 22, 2019 4:40:29 PM

How Soundsquad is Growing: 2018 in review

2018 was a great year for Soundsquad. We honed in on our mission, created even more options on our most affordable product suites, and were able to support up-and-coming podcasts reach new heights. 

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Apr 22, 2019 4:09:39 PM

How the Bodega Boys harness the holidays to grow their brand

On Valentine’s Day 2019, The Kid Mero and Desus Nice, the two Bodega Boys who have the number one show in late night (Desus and Mero) and the most illustrious podcast (The Bodega Boys), harnessed the power of the holidays to create brand new merch for their hordes of fans, informally known as the #bodegahive.

As you might know, Desus' alias is the "Problematic Bae". What better way to claim that attractive moniker for yourself on Valentine's Day? 

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Apr 22, 2019 3:46:55 PM

Three big ways to get noticed when podcasting

Everybody knows that starting a podcast can be very difficult. One of the ways you can set your podcast apart from the crowd, right when you're getting started.

1) Consistency is key

All podcast veterans will tell you that before launching you podcast, so much time is dedicated to planning out episodes.

You want to have a clear road map of the story arc of your podcast and outline what your viewers can expect. Consider if your show will have segments, and if so, how long they will be . Will you show require investigative work that will make your publishing schedule inconsistent? What will you do then? Will you require interviews, and if so, how will that effect your publishing schedule?

Consistency in publishing not only allows you to wrap your head around the direction your show will take, but will allow your listeners to follow along as well. 

2) Create a compelling logo and description 

Maybe the This American Lifes or Radiolabs out there can release episodes with limited details or themes. If you're just starting out, don't take that risk. 

Creating a compelling description, along with a remarkable logo, will put your content front and center. If you've developed a strong social media presence, you want your podcast to announce that you are front and center. Your logo might feature your face and/or your brand. 

3) Invest in equipment

A simple microphone can make all of the difference in the sound and quality of your podcast and make you seem like you're uploading your content from a developed studio (rather than your bedroom), all for a small investment of only around $100. 

As you can see, you need your ducks in a row before starting out a successful podcast. Click below to get access to our free checklist for beginning podcasters. 


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